Career Dreams: Beauty Blogger

Jun 25 2018

According to Statista, in the year 2016 beauty-related content generated more than 55 billion views on YouTube. With millions of users interacting with the platform every day, it seems to be the perfect place to step into the spotlight or even cast one for yourself. If you’ve ever dreamed of becoming social media famous, a career as a beauty blogger might be the path you’re destined to take!

What is a Beauty Blogger?

A beauty blogger is really a social media influencer and content creator. They are someone who creates online content, written or visual, and promotes it using social media platforms like Instagram or YouTube. They often garner thousands of followers who are devoted to viewing their work and interacting with them online. While they can be self taught, many have an education in beauty and have worked in the industry. The more experience they have as a makeup artist, hairstylist or skincare professional, the more trustworthy they are.

What Skills Does a Beauty Blogger Need?

In addition to a passion for beauty and an education and background in the beauty industry, here are a few skills you’ll want in order to shine as bright as your favorite online stars:

  • Photography or Graphic Design
  • Writing and Editing
  • Social Media Best Practices
  • Computer Competency
  • Time Management

Each blogger possesses their own unique skill set. You don’t necessarily have to have all of these, but it sure does make it easier to get work done yourself!

red haired blogger working in a coffee shop

Where Does a Beauty Blogger Work?

The beauty of being a beauty blogger is that you could work anywhere in the world! As a freelance blogger you can work from home or somewhere a bit more exotic. Another option is to work for an online publication. Beauty magazines hire influencers to help create their content and promote it. Think of your favorite publishers like Refinery29 and Buzzfeed. Their writers often become the forward facing personas for the company.

In-house writing is also an option. If you love a company so much that you can’t wait to help them become popular on social media, go for it! Larger beauty companies also hire writers to write on their behalf and help them strategize their online marketing.

How Do They Make Money?

This is the question on everyone’s mind. How does someone that seemingly just “hangs out on social media all day and writing” make an income, especially one that can support them like a regular 9-5. There are a variety of ways that someone can make money as a blogger.

If you work for a brand or in-house at a publication, you’ll experience a more typical job. Hourly and salary positions are both common in this area. These jobs often come with other perks, too. Some include working in a fun office environment, benefits like insurance and working within the business arena without it feeling too “suit and tie”.

If you opt to work for yourself by becoming a social media influencer, there are a few ways to make an income. Becoming a brand advocate can allow you to be paid per post as advertisements featuring their products. Some brands will provide discount codes that allow you to get a piece of the sale from any shopper that uses your code at checkout.

If you decide to become a video influencer on a platform like YouTube, there may be a point in time where advertisers will pay you to put their ad on your content in the form of a video break or an overlaid text ad.

Keep in mind, working on your own means that time may be the biggest factor in when and how you receive your income. A more traditional position at a online writing company or within a brand’s marketing department means that your income is more steady and starts when you start working. However you choose to make your living, these influencer jobs are all a blast to do!

blogger setup on a patio with wine glass

How Can I Start Down the Path Toward Becoming a Beauty Blogger?

If you want to establish yourself as a true, empowered and educated blogger, it can start with gaining a license in cosmetology or esthetics. Many popular bloggers have humble beginnings working at salons, picking up freelance jobs or working in a retail store as a beauty consultant, all while nurturing their young social media profiles. To learn more about how to give your beauty blogging career the educational roots it needs to grow, contact Douglas J Aveda Institute!

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