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About Douglas J Aveda Institute Knoxville

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Next class start dates:
Cosmetology: January 2, 2023
Esthiology: December 20, 2022
Barbering: January 17, 2023


516 S Gay St
Knoxville, Tennessee 37902
Admissions: 877.311.8957
Guest Services: 865.824.2990

Programs Offered


Service Hours

Monday: 5pm – 10pm
Tuesday: 9am – 10pm
Wednesday: 10am – 10pm
9am – 10pm
Friday: 9am – 10pm
Saturday: 9am – 4:30pm

Retail Hours

Monday: 10am -10pm
Tuesday: 9am -10pm
Wednesday: 9am – 10pm
Thursday: 9am – 10pm
Friday: 9am – 10pm
Saturday: 9am – 5pm

Opened in 2011, we’ve taken up shop right in the heart of Market Square in a beautiful, historic diner. We’ve preserved the original architecture starting with the recycled green glass. The ceilings, staircase, flooring and restaurant bar are all preserved as well with our Institute and luxury upscale spa. Located in the center of Knoxville, we’re surrounded by restaurants and shops, just steps from Market Square, which holds weekly events and concerts.

The Knoxville Difference

Our People

Our Esthiology Educators have a combined teaching experience of 18 years and 54 years in the Industry. They both are also licensed Massage Therapists and have owned their own businesses. They have several certifications, including acupressure, reiki, reflexology, aromatherapy and Aveda make-up.

Our Cosmetology Educators have a combined teaching experience of 17 years and 57 years in the Industry. They have managed and owned their own Salon’s. Several certifications which include Aveda Color Specialist and Aveda Hair cutting.

Our Place

  • Beautiful vintage interior area with 65 styling stations
  • Conference rooms and offices overlook first-floor clinic
  • Original spiral staircase that connects the retail area to the second-floor offices – all enclosed with glass walls to create an open and flowing environment
  • A large break room dedicated to the students and located in the lower level
  • Day and evening classes offered in Cosmetology and Esthiology

Please Note

Douglas J Aveda Institute is authorized for operation as a postsecondary educational institution by the Tennessee Higher Education Commission.

In order to view detailed job placement and graduation information on the programs offered by Douglas J Aveda Institute, please visit

Transferability of Credit Disclosure Statement

Why did you choose Douglas J for your education? When I toured it was so friendly, welcoming and inviting. I really liked the people but even more, the whole experience. When I became a student, I worked with a lot of regular clients who shared many heartfelt conversations. The environment at Douglas J is so earthy and relaxed it brings that same feeling to the guests, unlike other places that tend to be busy and chaotic. I also really loved my teacher — she taught me so much and now I feel more prepared as a graduate!

- Taylor Maples, Douglas J Aveda Institute Esthiology Student

She is one of 100 cosmetology students throughout the country invited to participate in the Professional Beauty Association’s July 2016 Beauty Week conference in Las Vegas. Jyle has been able to develop a strong personal brand by creating a portfolio of images that demonstrate her ability as a stylist and ambitions to succeed in the field.

“I put a lot into what I do. I don’t want to feel like it is just school because to me it’s more than that.”

- Jyle Toplica, Douglas J Aveda Institute Knoxville Student

A Change of Heart (and Career): Despite plans to join the ROTC and become a helicopter pilot, when she was a senior in high school, Rachel participated in a work-based learning program that placed her as a job shadow at an Aveda salon. While there, she gained exposure to the Aveda experience and drew her interest toward cosmetology. She began to look into schools and when she toured the Douglas J Aveda Institute in Knoxville, she felt welcomed by the staff and fell in love with the program (not to mention the architecture of our historic building).

- Rachel Miller, Douglas J Aveda Institute Knoxville Student

What aspect of your training made the biggest impact? Cross training with the esthiology department. In the future I’d like to go back to pursue a dual certification which would, ultimately, make me more marketable. I also received tremendous support and encouragement at Douglas J from everybody educators to administration. Earning my cosmetology degree is something I’ve wanted since I was a child. Thankfully, I’ve got a very supportive husband whose pushed me to pursue my dreams and Douglas J helped me get there.

- Stacy Phillips, Douglas J Aveda Institute Graduate

Choosing to train with Douglas J is not just attending cosmetology school, it's the first step in building a career.


The Douglas J team offers a complete system of excellence and support for every student in every facet of education. From the quality of the educators, to the relationship with salon owners seeking talent, to the network of global artists affiliated with the company, everyone is completely committed to developing the student to their highest potential. We give Douglas J education system our highest endorsement.





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