When you’re attending Douglas J (or any other Aveda Institute) you’re learning an insane amount of information. That should come as no surprise. Aveda Institutes prep their students for jobs in super upscale salons and spas (not to mention in fashion shows, photo shoots, theater, film — wherever your ambitions take you).
Besides the skills needed to become a successful cosmetologist or esthiologist, Aveda Institute students learn a different dimension of knowledge — one that most cosmetology schools don’t offer. Since 1994, when the first Aveda Institute opened, we have been teaching our students an aspect of salon services that Refinery 29 recently called “the future of hair” — salon sanctuaries that create “a more zen salon experience.” Hel-lo, the future? Aveda’s been doing that for years. One way is through Aveda Rituals of Renewal.
Aveda is founded on Ayurveda, the traditional Hindu system of medicine based on balance in body and mind. Because the mind and body are linked, the mind has the ultimate power to transform the body — inside and out. Ritual is very important in Ayurveda, and really throughout all cultures of the world.
Ritual is a series of activities performed in a certain order, used to cause a positive change. Ritual is used in both major events (like weddings or funerals), and minor events: personal, everyday routines like getting ready for bed or blow-drying your hair. The energy created during a ritual has the power to alter thoughts, feelings, moods, and outcomes.
For this reason, Rituals of Renewal are performed as part of services offered at Aveda salons. These are complimentary, stress-relieving customs that offer a high-touch experience and create a sense of well-being. They expose clients to Aveda’s naturally-derived products (they’re made with pure plant and flower aromas) and are scientifically proven to reduce stress. Combined with the power of touch, these rituals are a powerful way to create a feeling of relaxation and contentment; that is, “a more zen salon experience.”
These complimentary Rituals of Renewal vary by location. They include:
- Comforting Tea Ritual, welcoming clients with Aveda’s 100% organic caffeine-free tea, infused with licorice and peppermint;
- Stress-Relieving Scalp and Shoulders Ritual or Stress-Relieving Hand Ritual, which use soothing massage techniques and soothing aromas to help clients unwind;
- Sensory Journey Ritual, employing mood-lifting aromatherapy through Aveda’s exclusive collection of Pure-Fume™ flower and plant essences;
- Face Color Finishing Touch, using Aveda’s newest makeup collections, created with plant-derived and mineral ingredients that bring out natural beauty.
Students at Aveda Institutes learn rituals based on Ayurveda and how to incorporate them into high-end, zen-like salon services. This is a valuable body of knowledge to have for any stylist, esthetician, nail tech or massage therapist. You’ll use it to add more value to the services you provide — and create happy clients who want to come back to you again and again. We’re sending you off into the “future of hair” with valuable tools in your arsenal that go beyond scissors and blow dryers.
Aveda Institutes believe that bringing mind and body together in harmony is an important part of beauty. When you feel great, looking great just follows. All this is part of Aveda’s mission, and it’s part of our commitment to giving our students the type of knowledge that prepares them to work in the top tier of salons world-wide.
